Located in the North Great Plain Region, the Living Lab will explore how to improve the performance of SMEs located in rural areas, by involving farmers, advisors and researchers to develop solutions together and encourage SMEs to fully use digital opportunities.
The North Great Plain region is a key strategic area for Hungarian agricultural development. 22% of the agricultural area is located here, making it the second among the Hungarian regions. The natural endowments of the region are favourable for agriculture. Based on the number of cities, the Northern Great Plain region is one of the most urbanised regions in Hungary. The region has unique natural values, it is home to Hungary’s first protected natural area, the Great Forest of Debrecen and the first national park of Hungary, the Hortobágy National Park, which is also a UNESCO World Heritage Site.
The use of precision instruments has been low in Hungary and in the North Great Plain region recently, but the demand for digitalisation has increased significantly in recent decades. New trends have not avoided agriculture either. In addition to profit maximization, digitalisation can also contribute to reducing the environmental impact, which enhances its role. Nevertheless, there are significant deficiencies in digitalisation across Europe, especially in Hungary. Regardless of the size and area of activity of the farms, there is room for the application of modern technologies.
Overall, it can be said that without precision farming, there will be no renewed Hungarian agriculture.
Living Lab coordinator: University of Debrecen (UNIDEB)
Domain: Rural, Agriculture