About the Living Lab
The Living Lab is embodied in the cluster Inno’vin developed within the network of clusters called ‘France Clusters’. With the perspective of economic development and resource preservation, this Living Lab aims to contribute and support the digital transition within the wine sector in the New Aquitaine region, aligning the different actors of the wine value chain (producers, traders, providers, researchers, institutions).
The wine sector in the region is marked by the ageing of the population, a lack of generational renewal and an increase farms size, which leads to a change in the structure of farms. There is also a trend of ‘two-speed viticulture’: on one hand, the Saint-Emilion and Médoc areas and, on the other hand the Bordeaux appellations which are struggling to generate added value. At the industry level, the need for collective tools and better coordination between players has often been highlighted as a condition for the development of digitalisation.
The Living Lab will contribute to promote the competitiveness of companies in the wine industry through digitalisation and address the needs of public institutions to improve the sustainability of the wine sector in New Aquitaine.
Living Lab coordinator: Inno’vin
Domain: Agriculture and Rural
- Gather a group of relevant stakeholders for future debate about the use of digital technologies to improve sustainability along the wine value chain (from producer to traders).;
- Identify how digitalisation can support the competitiveness of wine sector and reduce imbalances along the value chain but also within the same branch of activities;
- Develop scenarios for addressing the challenges identified by involved stakeholders and possibilities to develop digital technologies that can improve sustainability in wine sector.
Local Public Authority: Under definition
Rural businesses: Under definition
Digital technology operators: Orange, GS1 France
Farmers’ organisation: Bernard Magrez, Euralis
Stakeholder organisations: CIVB, wine traders
Policy brief: Digitalisation of wine production in France
National Policy Analysis: France
Practice Abstract: Innovations in favour of agro-ecological transition in agriculture