In the Croatian Adriatic Region, the Living Lab will explore how to connect sustainable small farmers to tourists and consumers, by involving public institutions, tourist board, hoteliers, private renters, local administrations, local farmers, farmer organisations and LAGs.
This region along the coast of Adriatic Sea, is a touristic area covering four (out of six) counties from Istria to Dalmatia. In 2018, 63% of tourists visiting Croatia stayed in the area of the Living Lab.
Agricultural production is characterised by a large number of small family farms. One third of farms is specialised in permanent crops (mostly olives and grapes), the other third in keeping animals (mostly sheep), and the last are mixed farms. The majority of small family farms are rarely market oriented and with low level of development.
To enhance sustainability and development of agricultural sector in this area, an opportunity arises in creating a connection between agricultural producers and tourist service providers or directly with consumers and tourists. The main challenge is to find out how digitalisation could support the creation of short supply chains, and to foster coordination among tourist service providers when planning the tourist offer at local and regional levels by using and (re)testing existing digital tools.
Living Lab coordinator: Ministry of Agriculture, Croatia
Domain: Agriculture and Rural